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Rules Based on Subscriber Data

For this example, we will look at segmentation rules using the built in subscriber fields in WhatCounts. These fields correspond to the basic subscriber data fields default in each account and include Email Address, First Name, Last Name, Phone Number, Fax, Address, City, State, and Zip Code


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Let’s start with a subscriber’s location, perhaps we want to target only those in San Francisco


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In the above example we have selected “Equals” as our operator. This means for the given example we will only select subscribers whose city is matches San Francisco exactly.


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In addition to matching Equals and Not Equal to for text fields, In and Not In allow you to provide a comma-delimited list of values, Like and Not Like with text phrase to match “begins with,’ “ends with,” or “contains.” This can be helpful for geographic segmentations like above (i.e. match all cities that begin with San) however, a more practical use may be targeting subscribers by email provider.

We can use the Like operator here to say we want to select all subscribers whose address ends with @gmail.com



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Of course, WhatCounts also supports including any of your own custom fields to build segmentations as well.

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