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Bounce Address

Some mail programs automatically use the From address when a subscriber replies to your campaign or to send bounce replies.  There is no way to determine which will be used per server. In order to improve bounce handling and reporting for campaigns, use your bounce address as the Reply-To and From Addresses.

For example, when a subscriber replies to the email with "Unsubscribe" or "Out of Office", the bounce handler will track and discard those messages automatically.  Any other valid replies are forwarded to the customer service address.

To prevent a personal or important mailbox from being flooded with replies, use the bounce address, or a form of the bounce address, for both From and Reply To, and then setup a Customer Service address for the bounce mailbox to forward replies. (Please contact your TAM to setup your Bounce Mailbox if necessary).

For example, if the Bounce Mailbox address is:

Bounce: MAILBOX??EMAIL_REF??@sub.domain.com

you could use the following From and Reply To:

From: MAILBOX@sub.domain.com

Reply To: MAILBOX??EMAIL_REF??@sub.domain.com

Notice that the From address does not include ??EMAIL_REF??.  This is because this portion is automatically generated for each subscriber and each newsletter.  If a subscriber wishes to add the From address to a 'safe' list, this re-generated portion would make it difficult. 

To ensure the mail is tracked properly, include the following line of code in your content:

<!-- WCIDV2: %%SUBSCRIBER_ID_TAG%% -->

This will place the subscriber information in the message so the bounce handler knows what subscriber and campaign to attribute the results if the message comes in to the From address without ??EMAIL_REF?? or if the bouncing server has stripped the email address and any other header information, which infrequently occurs.

With this setup, all replies automatically route through the bounce handler.  Any messages that the bounce handler cannot match to known bounce messages will be forwarded to customer service.  All recognized messages are counted as hard, soft, block or abuse/complaint bounces.

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