Dynamic Address per Contact

Overview

When a Campaign is sent, the From, Reply to, and Bounce Addresses are the same for each contact. Custom Fields can be used in the List Properties to change the addresses on a per Contact basis.  Following are the steps to accomplish that.

Create Custom Fields for the dynamic values

Two Custom Fields will be created for this example, but existing Custom Fields may also be used.

1. Go to Contacts > Custom Fields
2. Click ADD
3. Enter a Field Name for the value to be used as the decorative From (e.g. rep_name)
4. Set the Type to Text.
5. Enter a Description
6. Click SAVE.
7. Click ADD again.
8. Enter a Field Name for the value to be used as the From email address (e.g. rep_email)
9. Set the Type to Text.
10. Enter a Description.
11. Click SAVE.

Create Article to pull Custom Field values

Without a properly formatted From address, the message intended for a particular Contact will fail. Therefore, it is important to include a fall back for each of these dynamic values.  Due to character limit constraints on List Addressing fields, Articles are required for this necessary logic.

1. Go to Content > Articles
2. Click ADD ARTICLE
3. Enter a Name (e.g. from_decorative)
4. Click the 'Plain Text and HTML editing with our text editor' radio button, then SAVE
5. In the Body, enter logic using the decorative custom field created above, and the fallback Decorative value: %%if rep_name != "" then printdata rep_name else print "Your Rep"%%
6. Click SAVE
7. Go to Content > Articles
8. Click ADD ARTICLE again
9. Enter a Name (e.g. from_email)
10. Click the 'Plain Text and HTML editing with our text editor' radio button, then SAVE
11. In the Body, enter logic using the email custom field created above, and the fallback email address: %%if rep_email != "" then printdata rep_email else print "rep@mycompany.com"%%
12. Click SAVE

Create List

1. Go to Lists > Lists
2. Click ADD LIST
3. Give the List a Name and click SAVE
4. In the From Address field enter: "%%article from_decorative%%" <%%article from_email%%>
5. Make other selections and enter other values as necessary.
6. Click SAVE

Test

Make sure to import a few Contacts with various values (or no values) in these fields to ensure that all is working as expected.