Contact Data

  1. Overview

Contact Data tags are used to pull data into your message from a Contact Record or Custom Data associated with a Contact. When a campaign is deployed, the tag is replaced with the data for the specific contact. If no data exists, the tag is replaced and appears blank.  The tags can be used in conjunction with template logic tags.  


The following table includes all Contact and Custom Data Tags.


Tag Alternate Output Results
%%$email%% %%EMAIL%% Contact Email Address john.doe@
%%EMAIL_ENCODED%%   Contact Email Address URL Encoded
%%$customer_key%%   Customer Key Unique Contact Identifier.  Only available on some systems. 11293
%%$first%% %%FIRST%% %%FIRST_NAME%% %%$first_name%% Contact First Name John
%%$last%% %%LAST%% %%LAST_NAME%% %%$last_name%% Contact Last Name Doe
%%$address_1%% %%ADDRESS_1%% %%$address%% Contact Address 1 123 Main Street
%%$address_2%% %%ADDRESS_2%% Contact Address 2 Suite 800
%%$city%% %%CITY%% Contact City Seattle
%%$state%% %%STATE%% Contact State WA
%%$zip%% %%ZIP%% Contact Postal/Zip Code 98104
%%$phone%% %%PHONE%% Contact Phone Number 206-555-1212
%%$fax%% %%FAX%% Contact Fax 206-555-2121
%%$country%% %%COUNTRY%% Contact Country US
%%$company%% %%COMPANY%% Contact Company My Company
%%$md5_email%%   Contact Email in MD5 (message digest) Encryption format *encrypted 32 character HEX string.  New to 9.11.0 release
%%$sha1_email%%   Contact Email in SHA1 (Secure Hash Algorithm) Encryption format *encrypted 40 character HEX string.  New to 9.11.0 release
%%$customFieldName%% %%$custom_ customFieldName%% Contact Custom Data, where "customFieldName" is the name of the field, for Example: %%$age%% %%$custom_age%% 65
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