Overview
Subscriber Data tags are used to pull data into your message from a Subscriber Record or Custom Data associated with a Subscriber. When a campaign is deployed, the tag is replaced with the data for the specific subscriber. If no data exists, the tag is replaced and appears blank. The tags can be used in conjunction with template logic tags.
Tags
The following table includes all Subscriber and Custom Data Tags.
| Tag | Alternate | Output | Results |
| %%$email%% | %%EMAIL%% | Subscriber Email Address | john.doe@ mycompany.com |
| %%EMAIL_ENCODED%% | Subscriber Email Address URL Encoded | john.doe%40mycompany.com | |
| %%$customer_key%% | Customer Key Unique Subscriber Identifier. Only available on some systems. | 11293 | |
| %%$first%% | %%FIRST%% %%FIRST_NAME%% %%$first_name%% | Subscriber First Name | John |
| %%$last%% | %%LAST%% %%LAST_NAME%% %%$last_name%% | Subscriber Last Name | Doe |
| %%$address_1%% | %%ADDRESS_1%% %%$address%% | Subscriber Address 1 | 123 Main Street |
| %%$address_2%% | %%ADDRESS_2%% | Subscriber Address 2 | Suite 800 |
| %%$city%% | %%CITY%% | Subscriber City | Seattle |
| %%$state%% | %%STATE%% | Subscriber State | WA |
| %%$zip%% | %%ZIP%% | Subscriber Postal/Zip Code | 98104 |
| %%$phone%% | %%PHONE%% | Subscriber Phone Number | 206-555-1212 |
| %%$fax%% | %%FAX%% | Subscriber Fax | 206-555-2121 |
| %%$country%% | %%COUNTRY%% | Subscriber Country | US |
| %%$company%% | %%COMPANY%% | Subscriber Company | My Company |
| %%$md5_email%% | Subscriber Email in MD5 (message digest) Encryption format | *encrypted 32 character HEX string. New to 9.11.0 release | |
| %%$sha1_email%% | Subscriber Email in SHA1 (Secure Hash Algorithm) Encryption format | *encrypted 40 character HEX string. New to 9.11.0 release | |
| %%$customFieldName%% | %%$custom_ customFieldName%% | Subscriber Custom Data, where "customFieldName" is the name of the field, for Example: %%$age%% %%$custom_age%% | 65 |
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