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Report Social Media Views

Results of Social opens and clicks are available in many reports.

Reporting Social Media Tracking Events

Social Media tracking events are reported in several locations including the Campaign Details Overview, Campaign Report Wizard, Event Report Wizard and Scheduled Event Wizard, and the Campaign Statistics report in the Standard Report Library. 

Each report contains some combination of the following data available for the Display Message tracking events:

Name Definition
Channel/Name The name of the Social Network site/provider
Increased Reach The total number of Views of the Post to the network.
Increased Reach Rate The number of Views divided by the Total Messages Delivered (Messages Sent - Hard Bounces) for this campaign
Shares The total number of Shares to the network
Share Rate The number of Shares divided by the Total Messages Delivered (Messages Sent - Hard Bounces) for this campaign
Social Clicks The total number of Clicks in the Post to the network
Social Clicks Rate The number of Clicks divided by the Total Messages Delivered (Messages Sent - Hard Bounces) for this campaign
Click to View Rate The number of Clicks divided by the number of Views in the Post to the network
Views The total number of Views of the Post to the network
View Rate The number of Views divided by the Total Messages Delivered (Messages Sent - Hard Bounces) for this campaign
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