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Opt Out Source

Each subscriber opt out is tracked with the source from which it is generated. The following opt out sources and IDs are used in several reports:

Source

ID

Description

MANUAL_OPTOUT

0

Subscriber opt out as a reply sent to bounce mailbox

ADMIN_OPTOUT

 

1

Admin opt out via user interface

EMAIL_HARDBOUNCE

10

Hard bounce to bounce handler

EMAIL_CONFIRMATION

11

Subscriber opt out via an e-mail confirmation handled through confirmation tool.  This has been deprecated because Opt Out confirmation is no longer supported due to the CAN-SPAM Act.

EMAIL_UNSUBSCRIBE

12

Subscriber opt out out via an e-mail unsubscribe request handled through special bounce mailbox

FBL_COMPLAINT

13

ISP Feedback Loop Complaint opt out

EMAIL_ADMIN_UNSUB

14

Admin unsubscribe via email admin feature

FTP_OPTOUT

20

Subscriber or Admin opt out via FTP file upload

SUPPRESSION_LIST

21

Admin opt out via suppression list

OPTOUT_SUBSCRIBERS

22

Admin opt out via Opt Out Wizard (new in v8.3.4)

WEB_API_OPTOUT

30

Subscriber or Admin opt out via the api_web servlet web based API

WEB_CONFIRMATION

31

Subscriber click unsubscribe link in email

WEB_PROFILE_MGMT

32

Subscriber opt out via Profile Management page

UNSUB_CENTRAL

34

Admin opt out via UnsubCentral data pull

PREF_SITE

35

Subscribrer opt out via Preferences Unsubscribe/Manage Site (new in v8.5.0)

UNKNOWN

100

Unknown source for the optout

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