Each contact opt out is tracked with the source from which it is generated. The following opt out sources and IDs are used in several reports:
Source |
ID |
Description |
MANUAL_OPTOUT |
0 |
Contact opt out as a reply sent to bounce mailbox |
ADMIN_OPTOUT |
1 |
Admin opt out via user interface |
EMAIL_HARDBOUNCE |
10 |
Hard bounce to bounce handler |
EMAIL_CONFIRMATION |
11 |
Contact opt out via an e-mail confirmation handled through confirmation tool. This has been deprecated because Opt Out confirmation is no longer supported due to the CAN-SPAM Act. |
EMAIL_UNSUBSCRIBE |
12 |
Contact opt out out via an e-mail unsubscribe request handled through special bounce mailbox |
FBL_COMPLAINT |
13 |
ISP Feedback Loop Complaint opt out |
EMAIL_ADMIN_UNSUB |
14 |
Admin unsubscribe via email admin feature |
FTP_OPTOUT |
20 |
Contact or Admin opt out via FTP file upload |
SUPPRESSION_LIST |
21 |
Admin opt out via suppression list |
OPTOUT_SUBSCRIBERS |
22 |
Admin opt out via Opt Out Wizard (new in v8.3.4) |
WEB_API_OPTOUT |
30 |
Contact or Admin opt out via the api_web servlet web based API |
WEB_CONFIRMATION |
31 |
Contact click unsubscribe link in email |
WEB_PROFILE_MGMT |
32 |
Contact opt out via Profile Management page |
UNSUB_CENTRAL |
34 |
Admin opt out via UnsubCentral data pull |
PREF_SITE |
35 |
Contact opt out via Preferences Unsubscribe/Manage Site (new in v8.5.0) |
LIFECYCLE |
40 |
Contact opt out via Automation Campaign |
GROUP_OPT_OUT |
99 |
Secondary Opt Out via Opt Out Group (new in 15.11.00) |
UNKNOWN |
100 |
Unknown source for the optout |