How do I create a segmentation rule that will pull subscribers who were subscribed more than a year ago?
Use the "now" operator to pull subscribers who were added to a list in a date range. When "now" is used, the system defaults to using midnight (the beginning of the day) as the time. In order to pull subscribers who were added over one year ago:
- Go to LISTS > SEGMENTATION > CREATE ADVANCED RULE.
- Enter a Rule Name and Description.
- In the Commands textbox, enter the following, then click CREATE:
subscribed_date < now - 1y
Additional lines can be added to this segmentation rule, to pull subscribers who also match other criteria.