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Within Radius of Zip Code

Updated

Question

How do I send to contacts who live within an "x" mile radius of a given Zip code?

Answer

\There is no automated way to determine a mile radius of a Zip Code.  You would need to have a way to determine how many miles a contact is from some location, and then import the number of miles into a custom field.  To do this:

  1. Create a Custom Field:
    1. Go to SEGMENTATION > CUSTOM FIELDS.
    2. Click Add new custom field.
    3. Enter a Field Name (e.g. "miles_from").
    4. Set the Type to 'Number'.
    5. Enter an optional Description.
    6. Click CREATE.
  2. Import your values into the new custom field.
  3. Create an Advanced Segmentation Rule, where the zip and miles_from are example values:
    1. Go to LISTS > SEGMENTATION > CREATE ADVANCED RULE.
    2. Enter a Rule Name.
    3. Enter an optional Description.
    4. Enter the following Commands, then click CREATE:

zip = 12345 and custom_miles_from < 5

You must either create a separate Segmentation Rule for each [Zip + Radius] possibility, or create a complex Command set, such as:

(zip = 98011 and custom_miles_from < 5) or

(zip = 98012 and custom_miles_from < 5) or

(zip = 98019 and custom_miles_from < 10) or

(zip = 98020 and custom_miles_from < 10)

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