Plain-Text and HTML formats are supported in Articles and Templates. Templates also support a Mobile friendly format.
Content can be delivered formatted in either Plain Text or HTML. This content can be defined in Templates or Articles. In addition, Templates support an option to display 'Mobile' formatted content and the ability to define content to publish to a Social Network. Mobile content is defined using HTML formatting. Social Network content is limited to Plain-Text only.
Plain-Text content is text that contains no special tags or characterizations to affect how the content is displayed. It is rendered in the email message exactly as it is entered into the Template. Plain-Text content is generally sent to customers who do not wish to receive HTML content or to customers who cannot receive HTML content due to hardware or software limitations.
HTML content is text that contains special tags to affect how the content is displayed. It is rendered in the email message using formatting to organize content, display fonts and images, and hyperlink text. The email message will not look like the content entered into the Template. HTML is the most widely used format for content. However, some customers cannot view or do not wish to receive HTML content.
Mobile content can be defined using HTML formatting. If you are targeting contacts using a mobile device to view email, this tab allows you to format your content based on the mobile display area for a device. To display the Mobile format, you must then include a Display Mobile link in your Plain Text or HTML content.
Social content is Plain-Text formatted content defined for each specific Social Network. The number of characters for each Network is limited, and Template Tags and Logic are not supported.