List and Campaign Template Tags are used to output details about the List and Campaign to the content. These tags are only filled after a campaign is created and data does not appear in template preview or test list.
Common Tags
The following table includes all List and Campaign related Content Tags that are generated at the system level for all lists and campaigns. For more information on other List tags, see List Attributes Tags.
| Tag | Output | Example Result |
| %%$realm_id%% | Identification number of the campaign realm. | 10 |
| %%$__campaign_id%% | Identification number of the campaign. | 3212 |
| %%LIST_ID%% | Identification number of the campaign list. | 553 |
| %%SLID%% | Encoded identification number of the campaign list. | 4EB0EA872D050831397 |
| %%SPLID%% | Encoded identification number of the campaign list. | 4EB0EA872D050831397 |
| %%LIST_FROM%% | From address of the campaign list. | bouncemailbox@ response.v83-test.office.whatcounts.com |
| %%LIST_NAME%% | Name of the campaign list. | My List |
| %%LIST_DESCRIPTION%% | Description of the campaign list. | My weekly newsletter |
| %%LIST_ADMIN%% | Admin email address of the campaign list. | mymailbox@ mydomain.com |
| %%EMAIL_REF%% | Encoded contact identification preceded by underscore. Used primarily for bounce mailbox definition in the List Properties. | _4EB0B2FF8DD235A6AE1 |
| %%SUBSCRIBER_ID_TAG%% | Encoded contact identification. Used primarily for contact specific tracking event links, such as Unsubscribe Links. | 4EB0B2FF8DD235A6AE1 |
| %%SUBSCRIBER_ID%% | Encoded contact identification. Used primarily for contact specific tracking event links, such as Unsubscribe Links. | 4EB0B2FF8DD235A6AE1 |
| %%SUBSCRIBER_ID_HEX%% | Encoded contact identification. Used primarily for contact specific tracking event links, such as Unsubscribe Links. | 4EB0B2FF8DD235A6AE1 |
| WCIDV2: %%SUBSCRIBER_ID_TAG%% | Encoded contact identification. Used in the template to identify contacts in bounced messages when the ID is not included in the bounce address. | WCIDV2: 4EB0B2FF8DD235A6AE1 |