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List and Campaign Data

List and Campaign Template Tags are used to output details about the List and Campaign to the content. These tags are only filled after a campaign is created and data does not appear in template preview or test list.

Common Tags

The following table includes all List and Campaign related Content Tags that are generated at the system level for all lists and campaigns.  For more information on other List tags, see List Attributes Tags.

Tag  Output  Example Result
%%$realm_id%%  Identification number of the campaign realm.  10
%%$__campaign_id%%  Identification number of the campaign.  3212
%%LIST_ID%%  Identification number of the campaign list.  553
%%SLID%%  Encoded identification number of the campaign list.  4EB0EA872D050831397
%%SPLID%%  Encoded identification number of the campaign list.  4EB0EA872D050831397
%%LIST_FROM%%  From address of the campaign list.  bouncemailbox@ response.v83-test.office.whatcounts.com
%%LIST_NAME%%  Name of the campaign list.  My List
%%LIST_DESCRIPTION%%  Description of the campaign list.  My weekly newsletter
%%LIST_ADMIN%%  Admin email address of the campaign list.  mymailbox@ mydomain.com
%%EMAIL_REF%%  Encoded subscriber identification preceded by underscore.  Used primarily for bounce mailbox definition in the List Properties.  _4EB0B2FF8DD235A6AE1
%%SUBSCRIBER_ID_TAG%%  Encoded subscriber identification.  Used primarily for subscriber specific tracking event links, such as Unsubscribe Links.  4EB0B2FF8DD235A6AE1
%%SUBSCRIBER_ID%%  Encoded subscriber identification.  Used primarily for subscriber specific tracking event links, such as Unsubscribe Links.  4EB0B2FF8DD235A6AE1
%%SUBSCRIBER_ID_HEX%% Encoded subscriber identification.  Used primarily for subscriber specific tracking event links, such as Unsubscribe Links.  4EB0B2FF8DD235A6AE1
WCIDV2: %%SUBSCRIBER_ID_TAG%%  Encoded subscriber identification. Used in the template to identify subscribers in bounced messages when the ID is not included in the bounce address.  WCIDV2: 4EB0B2FF8DD235A6AE1
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