Tracking Tags are used to generate tracking links. These tags are only filled after a campaign is created, and the data does not appear in template preview or test list. For several tags, you may also manually create a link as an alternate method of generating the tracked link.
Tags
The following tables include all Tracking related Tags, where siteURL is the domain of your email platform.
| Tag | %%UNSUB_HREF%% |
| Alternate | %%UNSUBSCRIBE_HREF%% http://[siteURL]/u?id=%%SUBSCRIBER_ID_TAG%% |
| Output | Contact specific unsubscribe link. Tracked as Unsubscribe. |
| Example | %%UNSUB_HREF%% |
| Results | http://[siteURL]/u?id=4EB045FEEB2FF8DD235A6AE1 |
| Tag | %%UNSUB_HREF%%&global=true |
| Alternate | %%UNSUBSCRIBE_HREF%%&global=true http://[siteURL]/u?id=%%SUBSCRIBER_ID_TAG%%&global=true |
| Output | Contact specific global optout link. Tracked as Global Optout. |
| Example | %%UNSUB_HREF%&global=true |
| Results | http://[siteURL]/u?id=4EB045FEEB2FF8DD235A6AE1&global=true |
| Tag | %%DISPLAY_MSG%% |
| Alternate | http://[siteURL]/dm?id=%%SUBSCRIBER_ID_TAG%% |
| Output | Contact specific HTML content display link. Tracked as Display Message and Open. |
| Example | %%DISPLAY_MSG%% |
| Results | http://[siteURL]/dm?id=4EB045FEEB2FF8DD235A6AE1 |
| Tag | %%DISPLAY_MOBILE%% |
| Alternate | http://[siteURL]/mdm?id=%%SUBSCRIBER_ID_TAG%% |
| Output | Contact specific Mobile content display message. Tracked as Display Message Mobile and Open. |
| Example | %%DISPLAY_MOBILE%% |
| Results | http://[siteURL]/mdm?id=4EB045FEEB2FF8DD235A6AE1 |
| Tag | %%FTAF%% |
| Alternate | http://[siteURL]/ftaf?id=%%SUBSCRIBER_ID_TAG%% |
| Output | Contact specific Forward to a Friend link. Tracked as FTAF. |
| Example | %%FTAF%% |
| Results | http://[siteURL]/ftaf?id=4EB045FEEB2FF8DD235A6AE1 |
| Tag | %%ANALYTICS%% |
| Alternate | |
| Output | Tracked link with campaign specific Omniture analytics values appended. The tag must be placed with the %%STOP%% tag at the very end of the href= definition. |
| Example | http://domain.com/index.htm%%STOP%%%%ANALYTICS%% |
| Results | http://domain.com/index.htm?wc_mid=10:1301&wc_rid=10:A50117 |
| Tag | %%STOP%% |
| Alternate | |
| Output | Tracked link converted up to the STOP tag with the remaining URL information appended at the end of the link. |
| Example | http://domain.com/path/path%%STOP%%&data=x http://domain.com%%STOP%%/path/index.htm http://domain.com/%%STOP%%path/index.htm#com http://domain.com/path/index.cfm%%STOP%%&data=%%$customField%% http://domain.com/path&%%STOP%%&data=%%$email%% |
| Results | http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=x http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&/path/index.htm http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&path/index.htm#com http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=%%$customField%% http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=%%$email%% |