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Score -0.0

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Question

Why is the Content Analysis score for my Templates always -0.0?

Answer

This issue was resolved in v7.3.12.  To solve this problem without the workarounds listed below, contact Technical Support about an update for your Broadcaster.
 
There are a few reasons the Content Analysis score for a template could be -0.0:   
  • The content does not match any of Spam Assassin's rules.

Try adding some obviously spam content to the template (like the word 'viagra') and run the CONTENT ANALYSIS tool again. If a score is returned at that point, the Template without word was not failing any of the Spam Assassin tests, and therefore it's spam score is 0.  

  • There are no <body> tags in the template.

If opening and closing BODY tags are not used in the Template, no points will be applied.  The Content Analysis tool will only display points that are a result of something in the header of the message. The solution is to add the following tags to the template around any HTML content:

<body> [HTML CONTENT] </body>

Note:  Opening and closing HTML and HEAD tags are not required in email. 

  • The template contains a DOCTYPE tag.

​If a DOCTYPE tag is used in the Template, no points will be applied.  The Content Analysis tool will only display points that are a result of something in the header of the message.

The solution is to remove the following tag from the template:

<!DOCTYPE HTML PUBLIC "-//W3C//DTD HTML 4.01 Transitional//EN"> 

  • The template contains special characters such as trademark ™ .

The solution is to search for those characters and delete them or replace them with HTML entities instead.

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