A Creative is model template, or layout, which can be used to create individual templates using the same design but containing different content. 

The layouts in the Creative Library can be copied to create deployable, editable templates. Layouts stored in the Creative Library are not available as part of a deployment but are intended to be used to create templates where only content is needed to be changed. In using the Creative Library, frequently used template designs become easier to manage. 

The Creative Library provides usage history of the layouts and quick statistics.

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