The Publish to Social Networks feature allows you to create a template with special content for Facebook, Twitter, and/or LinkedIn and then send a campaign posting your content directly to your company's social sites. When your followers click the posted link, they will see the content defined in the HTML portion of your template, allowing you to reach non-contacts with the same content your contacts receive, or special content for social only followers.
You may also include links in your message to post to several different Social Networking sites, including digg, Facebook, LinkedIn, MySpace, Pinterest, StumbleUpon, Google+, and Twitter. When a contact clicks a social sharing link in the received message, a page will display allowing the contact to post the message to the selected network. Every share and all subsequent message views and clicks are tracked for the campaign.