The Campaign Statistics Report allows you to generate a report of multiple campaigns in order to compare results. It is similar to the report generated by the Campaign Report Wizard. The main difference between the reports is the Campaign Statistics Report provides Unique and Unique Rates statistics in addition to the basic Totals statistics in the Campaign Report.
To Generate a Campaign Statistics Report
- Go to REPORTS > GENERATE REPORT > STANDARD REPORT LIBRARY.
- Click RUN next to the Campaign Statistics Report.
- Enter a Time Frame to search for campaigns run within the From and To date range. Dates must be in mm/dd/yyyy format.
- To further narrow the campaigns, enter a List/Campaign Name and/or the Minimum number of pieces sent.
- Click VIEW RESULTS. All campaigns matching the search criteria will be displayed in a table included the Campaign ID, List Name, Template Name, Segmentation Rule Name, Date Sent, and number of pieces Sent. Any campaigns marked as Hidden will not be included in the results.
- Select one or more campaigns, then click NEXT.
- Select the Format of the file you wish to create: CSV (comma separated, for use in MS Excel), HTML, or XML.
- Select the Date Format to display date columns in the results.
- Enter a Report Name. A default name will display, but you may wish to be more specific in order to find the report later.
- Click SUBMIT. The Task Summary page will display the progress of the report file creation.
When the report is complete, you will receive an email notification. To access the report, go to REPORTS > FILE MANAGER, click the reports folder, and then click to select the file.
Campaign Statistics Report Results
The results for the Campaign Statistics Report includes the following details:
| List/Campaign | Name of the list of subscribers |
|
Template |
Name of the template content of the email message |
|
Subject |
Subject line of the email message |
|
Campaign Name |
Alternate Name or Alias of the deployed campaign for reporting |
|
CampaignId |
Identification number of the deployed campaign |
|
Segmentation |
Name of the segmentation rule used to target the campaign |
|
Start Date |
Date and time campaign deployed |
|
Emails Sent |
Number of messages sent for this campaign |
|
Emails Delivered |
Number of messages sent minus undelivered (total number of hard bounces and invalid emails) |
|
Total Opens |
Total number of messages opened in an email client NOTE: only HTML/MIME messages calculated, preview panes may inflate results |
|
Total Open Rate |
Total opens divided by messages delivered |
|
Unique Opens |
Number of unique subscribers who opened the message in an email client |
|
Unique Open Rate |
Total unique opens divided by messages delivered |
|
Click Throughs |
Total number of click-throughs on all tracked links |
|
Click Through Rate |
Total click-throughs divided by messages delivered |
|
Unique Click Throughs |
Number of unique subscribers who clicked a tracked link |
|
Unique Click Through Rate |
Total unique click-throughs divided by messages delivered |
|
Subscribes |
Total number of new subscribe events |
|
Subscribe Rate |
Total subscribes divided by messages delivered |
|
Unsubscribes |
Total number of unsubscribes from the sent list |
|
Unsubscribe Rate |
Total unsubscribes divided by messages delivered |
|
Forwards |
Total number of clicks on Forward-to-a-Friend links |
|
Forward Rate |
Total FTAF clicks divided by messages delivered |
|
Soft Bounces |
Total number of soft bounces |
|
Soft Bounce Rate |
Total soft bounces divided by messages sent |
|
Unique Soft Bounces |
Number of unique subscribers who generated a soft bounce |
|
Unique Soft Bounce Rate |
Total unique soft bounces divided by messages sent |
|
Hard Bounces |
Total number of hard bounces |
|
Hard Bounce Rate |
Total hard bounces divided by messages sent |
|
Unique Hard Bounces |
Number of unique subscribers who generated a hard bounce |
|
Unique Hard Bounce Rate |
Total unique hard bounces divided by messages sent |
|
Blocked |
Total number of blocked messages |
|
Blocked Rate |
Total blocked divided by messages sent |
|
Unique Blocked |
Number of unique subscribers who generated a blocked bounce |
|
Unique Blocked Rate |
Total unique blocked bounces divided by messages sent |
|
Abuse Complaints |
Total number of feedback loop complaints |
|
Abuse Complaint Rate |
Total complaints divided by messages sent |
|
Unique Abuse Complaints |
Number of unique subscribers who reported a complaint via feedback loop |
|
Unique Abuse Complaint Rate |
Total unique complaints divided by messages sent |
Comments