Customize the names of the Conversion Tracking data fields to be used in reporting.
Conversion Tracking Events are reported through a wizard which stores a report in the File Manager. The report uses a default label for the column headers. You can customize these column headers by defining a Column Alias for each.
Accessing Conversion Tracking Column Aliases
Conversion Tracking Column Aliases are accessed from the Reports menu. To access the Aliases, go to REPORTS > CONVERSION TRACKING > CONFIGURE COLUMN ALIASES. This will open the Conversion Tracking Column Alias Manager page.
The Column Alias Manager page displays a list of all existing Conversion Tracking Columns, allowing you to define an Alias for each column or delete an Alias.
The details displayed for each Column Alias include:
Default name of the Conversion Tracking data field.
Alternate name for column to be displayed in Conversion Tracking reports.
Click ADD to define an Alias for a column. Click DELETE to delete the custom Alias. The default Column Name will be used in future reports.
To Define a Column Alias
- Go to REPORTS > CONVERSION TRACKING > CONFIGURE COLUMN ALIASES. The Conversion Tracking Column Alias Manager page will display the list of existing Conversion Tracking data columns.
- Click ADD. This will display the Add Column Alias page.
- Enter an Alias.
- Click CREATE to save the Column Alias. Click CANCEL to return to the Column Alias Manager page without saving the Column Alias.
To Edit a Column Alias
You can change the Alias of a Column by clicking the Column Name. Make the change to the Alias and then click UPDATE to save the change. Click CANCEL to return to the Column Alias Manager without saving the Column Alias.
To Delete a Column Alias
To delete a Column Alias, click DELETE in the table next to the Column Alias. You will not be prompted to confirm. This will delete the Alias associated to the Column, but the column will still be available in reports using the default Column Name.