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Conversion Tracking Statistics

Overview

View Conversion Tracking Event statistics of campaigns within a date range.

Feature

You can quickly view statistics for Conversion Tracking Events in a single Conversion Tracking Statistics page.  This page allows you to view a chart of events within a date range as well as Sales data per Campaign or Other ID.

The Conversion Tracking Statistics page allows you to view results for certain days and enable/disable different events to make it easier to see the events in the chart.  Any campaign activity for the date range will appear below the chart.  This includes any activity for any campaign, not just campaigns run during the specified date range.

Viewing Conversion Tracking Statistics

Conversion Tracking Statistics are accessed from the Reports menu.  To view the statistics, go to REPORTS > CONVERSION TRACKING > VIEW STATISTICS.  This will open the Conversion Tracking Statistics page.

The Statistics page displays the following data:

  • Calendar
  • Event Chart
  • Event Statistics
  • Sales per Campaign
  • Sales by Other ID

Calendar

In the top, left of the page, a monthly Calendar is displayed.  The Calendar defaults to today's date when the page loads.  The selection in the Calendar affects the display of data in the page. 

To view events, use the arrows next to the Month Name at the top of the calendar to change the month.   Click the Day on the calendar to view data for that specific month and day.

Once you have selected a month, you can further adjust the range of the data:

  • To view data for the selected day, click the Day button. 
  • To view data for the selected month, click the Month button.
  • To view data for the selected year, click the Year button. 

Each change will refresh the page and display the data in the Event Chart and tables.

Event Chart

The Event Chart next to the Calendar displays a line graph of selected events, all of which are displayed by default when the page loads.  You can configure which events will display by selecting each in the Event Statistics table below.

The chart Y-axis will adjust depending on the number of events displayed.  The X-axis changes to match the Date option selected in the Calendar:

  • Day: Hours of the day, from 0 to 23
  • Month: Days of the selected month, from 0 to 31 depending on the month
  • Year: Months of the selected year, from January through December

Event Statistics

The Event Statistics table displays all Events defined in the realm.  You can sort the events by clicking the header of each column.

The Event Statistics table displays the following for each Event:

Event Name

The name of the Event used in the Conversion Tracking URL preceded by a Legend color block and a Display Event checkbox.

Reserved

Yes indicates the Event is a Reserved Event.  The column is blank if a Custom Event.

Total

Total number of instances the Event has been tracked.

Unique

Total number of Unique Subscribers who have generated an Event.

Each Event is listed with a Legend color block and Display Event checkbox associated with the line in the Event Chart above.   To display the Event in the chart, select the checkbox.  To hide the Event in the chart, unselect the checkbox.

Event Details

To view further details about an event, click the Event Name.  This will display the Conversion Tracking Event Details page. 

At the top of this page is a pie graph showing the Events of the selected type per Referral URL, or the page on which the Conversion Tracking URL was embedded.  A Legend below the chart indicates which color is associated to each Referral URL by a unique number.  

The Event Details table below includes the following for each Refer URL:

#

Number associated to Refer URL in the pie chart legend.

From Refer URL

URL of the page where the Conversion Tracking URL is embeded.

Hits

Total number of instances the Event has been tracked from the Refer URL.

Sum

Total of the values stored in the Number field for the Event tracked from the Refer URL.  This may be a number such as the total number of items or the total Sales amount.

Sales per Campaign

The Sales per Campaign table displays all campaigns in the select date range and the number of sales tracked for each campaign. 

The Sales per Campaign table below includes the following for each Campaign:

ID

Identifier of the Campaign

Date

Date Campaign was sent

Subject

Subject of the Campaign message.

Campaign Alias

Alias or alternate name of the Campaign.

# Sales

Total number of instances the Sales has been tracked for the Campaign.

Total Sales

Total of the values stored in the Number/Price field for each Sale tracked for the Campaign.

Sales by Other ID

The 'Other ID' is an optional parameter that can be defined in a Conversion Tracking URL to store additional details about Events.  The Sales by Other ID table displays a list of Event Other IDs in the select date range and the number of sales tracked for each.

The Sales by Other ID table below includes the following for each Other ID:

Other ID

Value defined in the 'oid' parameter of the Conversion Tracking URL.

# Sales

Total number of instances a Sale has been tracked for the Other ID.

Total Sales

Total of the values stored in the Number/Price field for each Sale tracked for the Other ID.

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