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Tracking Event Types

Each subscriber initiated event is tracked and identified by a specific ID. The following event types and IDs are used in several reporting commands:

Name

ID

Description

NONE

0

No event or All events

SENT

9

Message was sent to subscriber. Track Sends must be enabled in the Account.  this is enabled by default after release 11.0.0.  Otherwise, only available on Broadcaster systems.

OPEN

10

Subscriber read or opened message

CLICKTHROUGH

11

Subscriber clicked a URL in message

SNA SHARING

13

Shared via Social Network servlet.  Deprecated as of 9.0

SUBSCRIBE

20

Subscriber opted in to subscribe to a list

UNSUBSCRIBE

21

Subscriber opted out of a list

GLOBAL_UNSUBSCRIBE

22

Subscriber opted out of all lists in the realm

UNIVERSAL_UNSUBSCRIBE

23

Subscriber opted out of all lists in the system. Only available on SMB systems.

SOFT_BOUNCE

30

Message bounced back as Soft Bounce

HARD_BOUNCE

31

Message bounced back as Hard Bounce and opted out

DATA_SET

32

Subscriber set data via URL

CONFIRMATION MESSAGE

33

Subscribe to List confirmation message sent.

ABUSE

34

Subscriber reported the message as abuse or junk

INVALID EMAIL ADDRESS

35

Message send attempted to invalid email address.  Deprecated as of 8.3.

BLOCKED

36

Message bounce back as a Block Bounce

DISPLAY_MSG

40

Subscriber clicked to display message in a browser

SNA DISPLAY MESSAGE

41

Social Network shared message displayed.  Deprecated as of 9.0

VIDEO_DISPLAY_MSG

42

Subscriber clicked to display Video message. Video integration must be enabled on the realm

MOBILE_DISPLAY_MSG

43

Subscriber clicked to display message in a mobile browser

FTAF

50

Subscriber clicked to forward the message to a friend

FTAF_ANON

51

Anonymous user clicked to forward message to a friend

USER LOGIN

60

User Logged In

USER LOGOUT

61

User Logged Out

USER PASSWORD CHANGE

62

User changed password.

SENDMESSAGE

70

Message was sent to subscriber via API single message. API must be enabled on the realm

SNA POST MESSAGE

71

Social Network shared message.  Deprecated as of 9.0

SENDMESSAGE_CC

72

Message was sent to subscriber via API single message carbon copy (CC). API and CC must be enabled on the realmssage (one-off)

CONVERSION (DEEPLINK) TRACKING

80

Conversion tracking

CLICK_PREF_UNSUB

81

Subscriber clicked a Preference Site Unsubscribe link in a message*

CLICK_PREF_MANAGER

82

Subscriber clicked a Preference Site Manage link in a message*

CLICK_PREF_SUB

83

Subscriber clicked a Preference Site Subscribe link in a message*

RSS VISIT 102 Not in use. *Removed in v11.16.0

SUPPRESS

103

Not in use.

ANALYTICS_ABANDONMENT

121

Subscriber abandoned a cart tracked with analytics. Analytics integration must be enabled on the realm

ANALYTICS_PURCHASES

122

Subscriber purchased a product tracked with analytics. Analytics integration must be enabled on the realm

ANALYTICS_VIEWS

123

Subscriber viewed a product tracked with analytics. Analytics integration must be enabled on the realm

VIDEO LOADED

130

Not in use.

VIDEO_PLAYED

131

Subscriber started playing a video. Video integration must be enabled on the realm

VIDEO PAUSED

132

Not in use.

VIDEO STOPPED

133

Not in use.

VIDEO INTERRUPTED

134

Not in use.

VIDEO_CHECK_POINT_25

135

Subscriber played video 25% through. Video integration must be enabled on the realm

VIDEO_CHECK_POINT_50

136

Subscriber played video 50% through. Video integration must be enabled on the realm

VIDEO_CHECK_POINT_75

137

Subscriber played video 75% through. Video integration must be enabled on the realm

VIDEO_COMPLETED

138

Subscriber finished playing a video. Video integration must be enabled on the realm

SNA_DIGG_VIEW

151

Friend displayed a message posted to Digg. Social media integration must be enabled on the realm

SNA_DIGG_SHARE

152

Subscriber posted to Digg. Social media integration must be enabled on the realm

SNA_FACEBOOK_VIEW

153

Friend displayed a message posted to Facebook. Social media integration must be enabled on the realm

SNA_FACEBOOK_SHARE

154

Subscriber posted to Facebook. Social media integration must be enabled on the realm

SNA_LINKEDIN_VIEW

155

Friend displayed a message posted to LinkedIn. Social media integration must be enabled on the realm

SNA_LINKEDIN_SHARE

156

Subscriber posted to LinkedIn. Social media integration must be enabled on the realm

SNA_MYSPACE_VIEW

157

Friend displayed a message posted to MySpace. Social media integration must be enabled on the realm

SNA_MYSPACE_SHARE

158

Subscriber posted to MySpace. Social media integration must be enabled on the realm

SNA_PING_VIEW

159

Friend displayed a message posted to Ping. Social media integration must be enabled on the realm

SNA_PING_SHARE

160

Subscriber posted to Ping. Social media integration must be enabled on the realm

SNA_TWITTER_VIEW

161

Friend displayed a message posted to Twitter. Social media integration must be enabled on the realm

SNA_TWITTER_SHARE

162

Subscriber posted to Twitter. Social media integration must be enabled on the realm

SNA_GOOGLEPLUS_VIEW

163

Friend displayed a message posted to Google+. Social media integration must be enabled on the realm

SNA_GOOGLEPLUS_SHARE

164

Subscriber posted to Google+. Social media integration must be enabled on the realm

SNA_STUMBLEUPON_VIEW

165

Friend displayed a message posted to StumbleUpon. Social media integration must be enabled on the realm

SNA_STUMBLEUPON_SHARE

166

Subscriber posted to StumbleUpon. Social media integration must be enabled on the realm

SNA_PINTEREST_VIEW

167

Friend displayed a message posted to Pinterest. Social media integration must be enabled on the realm

SNA_PINTEREST_SHARE

168

Subscriber posted to Pinterest. Social media integration must be enabled on the realm

SOFT_BOUNCE_UNSUBSCRIBE

230

Message bounced back as Soft Bounce, triggering an Unsubscribe by reaching a soft bounce threshold.

SNA_DIGG_CLICKTHROUGH

301

Subscriber clicked on URL for Digg in shared email

SNA_FACEBOOK_CLICKTHROUGH

302

Subscriber clicked on URL for Facebook in shared email

SNA_LINKEDIN_CLICKTHROUGH

303

Subscriber clicked on URL for LinkedIn in shared email

SNA_MYSPACE_CLICKTHROUGH

304

Subscriber clicked on URL for MySpace in shared email

SNA_PING_CLICKTHROUGH

305

Subscriber clicked on URL for Ping.fm in shared email

SNA_TWITTER_CLICKTHROUGH

306

Subscriber clicked on URL for Twitter in shared email

SNA_GOOGLEPLUS_CLICKTHROUGH

307

Subscriber clicked on URL for Google+ in shared email

SNA_STUMBLEUPON_CLICKTHROUGH

308

Subscriber clicked on URL for StumbleUpon in shared email

SNA_PINTEREST_CLICKTHROUGH

309

Subscriber clicked on URL for Pinterest in shared email

SNA_FACEBOOK_POST

401

Publishing post to Facebook

SNA_LINKEDIN_POST

402

Publishing post to LinkedIn

SNA_TWITTER_POST

403

Publishing post to Twitter

PROFILE_MANAGER

999999

Subscription update via Profile Manager

 
 
* Added in v11.5.0
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