Follow

Options Tab

Each list includes options to send follow up messages for each subscriber generated opt-in and opt-out. Opt-ins include signing-up through a subscription form.  Opt-outs include canceling a subscription by clicking an unsubscribe link in an email message or web site.

For each Confirmation or Courtesy email setting, you can set the From email address, custom template, and email format.  You can also define landing pages for Subscription Forms and Opt-Out links created using the Subscription Form Wizard.  

Confirmations

Double opt-in lists are one way to ensure CAN-SPAM compliance and prevent spam complaints and unwanted email. A positive confirmation is required before a subscription is created.  This helps validate email addresses and subscriber intentions before the email is added to your list.

  • Require confirmation for all list sign-ups: Select to require subscribers to confirm their subscription.  
  • From address: The optional email address from which the message appears to be sent.  You may specify a decorative From with the email address.  The display portion must be in quotes and the email address enclosed in angle brackets.  If no From Address is defined, the From Address for the List will be used.
  • Template: An optional Template defined with the Confirmation Template Tags.  if no Template is selected, and auto-generated plain-text message will be sent with the necessary confirmation link.
  • Format: Content format to send the message.  Plain text is recommended because your Subscriber preference will not yet be known.

Courtesy Messages

Subscribe / Opt-In

After a subscriber has signed up for your list, you can send a welcome courtesy message.  This is an opportunity to communicate the intentions of your mailings and present up-sell opportunities. 

  • Send courtesy email for new list sign-ups: Select to send a welcome message after each new subscription.  
  • From address: The optional email address from which the message appears to be sent.  You may specify a decorative From with the email address.  The display portion must be in quotes and the email address enclosed in angle brackets.  If no From Address is defined, the From Address for the List will be used.
  • Template: An optional Template defined with the Confirmation Template Tags.  if no Template is selected, and auto-generated plain-text message will be sent with the necessary confirmation link.
  • Format: Content format to send the message: Plain Text, HTML, MIME or Subscriber Selected.  Plain text is recommended because your Subscriber preference will not yet be known.

NOTE: Courtesy messages are not tracked. You will not be able to see the message send, opens, clicks, or other tracking events related to a Courtesy message in reporting.

Unsubscribe / Opt-Out

When a subscriber cancels their subscription, you can send a good-bye courtesy message.  This is an opportunity to remind the subscriber of what they will miss, provide an incentive to return and a method to subscribe at a later time.

  • Send courtesy email after list cancellation or opt out: Select to send a courtesy message after each subscriber opt-out.  
  • From address: The optional email address from which the message appears to be sent.  You may specify a decorative From with the email address.  The display portion must be in quotes and the email address enclosed in angle brackets.  If no From Address is defined, the From Address for the List will be used.
  • Template: An optional Template defined with the Confirmation Template Tags.  if no Template is selected, and auto-generated plain-text message will be sent with the necessary confirmation link.
  • Format: Content format to send the message: Plain Text, HTML, MIME or Subscriber Selected.

Default Marketing Automation Campaigns

An alternate to using a Courtesy Email on subscribe, you can define a Welcome Message as a Template and deploy this message using a Welcome Series Marketing Automation Campaign.

  • Automatically add all new Subscribers to this Marketing Automation Campaign: Select to deploy the selected Lifecycle Campaign to each subscriber generated subscription request.

When a new subscriber is added to a List, then the subscriber email will be added to the default Lifecycle Campaign.  Subscribers can be added to a Lifecycle Campaign in this manner through Import Wizard, Batch Subscribe, Preference Site, API call, Subscribe Link or Subscription Form.

This feature was introduced in v10.0.0.

Landing Pages

  • Subscribe: When a subscriber submits a form to sign-up for your list, the default landing page is defined in the form.  If none is defined, the landing page is system generated and not specific to your realm.

    You can define a list specific Welcome landing page by entering a fully qualified URL.  The field accepts a URL up to 128 characters long.
  • Unsubscribe: When a subscriber clicks a link to opt-out of your list, the default landing page is system generated and not specific to your realm.

    You can define a list specific Opt Out landing page by entering a fully qualified URL.  The field accepts a URL up to 128 characters long.  
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