Forwarding email using the Forward to a Friend mechanism has several advantages over regular email forwarding including:
- Works regardless of background image settings in the original HTML
- Custom messages can be added
- Forms and landing pages can be customized
- Viral activity can be tracked
The FTAF feature has several options. However, to experiment with it in its simplest form, include a tag, like the one below, in your HTML content:
<a href="%%FTAF%%">Forward this message to a friend</a>
Replace the phrase "Forward this message to a friend" with your own message. Or, use an image.
NOTE: Make sure that the HTML you paste into your template looks just like the example above. Some symbols may not transition properly through copying and pasting.