Activate an Inactive Data Column in order to import and export data, and use the data for Segmentation and Publishing.
To Activate a Data Column
- Go to SUBSCRIBERS > RELATIONAL TABLES to view the list of Tables.
- Click the Table in which the Data Column exists.
- Scroll to the bottom of the Edit Table page to locate the Column in the list, and then click ACTIVATE in the Actions column next to the Column.
Only Columns in an Inactive status can be Activated.