Follow

Browser Opens/Clicks

Question

How do I create a segmentation rule to pull subscribers who use particular browser?

Answer

The browser type is only tracked when a subscriber Opens/Reads an email message, displaying the images in the message, or Clicks a link in the email message.  To search for subscribers based on browser tracking, use the following examples:

Opened With Specified Browser 

  1. Go to SEGMENTATION > CREATE STANDARD RULE.
  2. Enter a Name.
  3. Click the Fields search box.
     
  4. In the search box, enter Browser (opens) - Browser/Device. (Mouse over the options to view the full name of the Condition if it is too long to display.)
  5. Drag Browser (opens) - Browser/Device into the workspace.
  6. Set the condition options:
    • Set Operator to Equals
    • Set Value to desired Browser (e.g. CHROME)
  7. Click Save.

The segmentation condition appears as:

This segmentation will pull subscribers who have opened any campaign message using the Chrome browser at any time in the past. To limit opens to a specific campaign, add the Campaign ID (opens) - Browser/Device condition:

Clicked With Specified Browser

The build process is just the same if you want to focus on clicks:

  1. Go to SEGMENTATION > CREATE STANDARD RULE.
  2. Enter a Name.
  3. Click the Fields search box.
     
  4. In the search box, enter Browser (clicks) - Browser/Device.
  5. Drag Browser (clicks) - Browser/Device into the workspace.
  6. Set the condition's settings:
    • Set Operator to Equals
    • Set Value to desired Browser (e.g. FIREFOX)
  7. Click Save.

The segmentation condition appears as:

This segmentation will pull subscribers who have clicked any link in any past campaign message, opening the link with the Firefox browser. To limit clicks to a specific campaign, add the Campaign ID (click) - Browser/Device condition:

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

Powered by Zendesk