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DNS Set Up

Email Deliverability is something we take very seriously at WhatCounts. We strongly encourage anyone using the platform to modify their DNS settings by adding records as indicated below.

Record Type: A

The A record allows you to use a branded Base URL so that URLs contained in
your email Campaigns will be branded to match your domain. Without this, the links will appear to be going to whatcounts.com, which could create confusion for your subscribers.

  • Host name: tracking.yourcompanyname.com
  • DNS Record points to: 207.170.245.130

Note: You can also choose to create a CNAME record that points to
tracking.whatcounts.com

Record Type: MX

The MX record allows you to brand the domain of your Bounce Address and have those messages processed by WhatCounts.

  • Host Name: response.yourcompanyname.com
  • DNS Record points to: response.whatcounts.com

Note: You can also choose to create a CNAME record that points to
response.whatcounts.com

Record Type: TXT

The SPF Record ensures that WhatCounts is ‘verified’ to send email on your behalf. This record should be set up on the Bounce Host Domain.

  • Host Name: response.yourcompanyname.com
  • DNS data value: v=spf1 ip4:74.203.48.0/23 ip4:74.203.57.0/24 ip4:174.46.206.0/23 –all

Note: Host Name above is your Bounce Host Domain

Record Type: TXT

An additional SPF record used for Sender-ID should be setup on the List’s From Domain.

  • Host Name: email.yourcompanyname.com
  • DNS Entry: v=spf1 ip4:74.203.48.0/23 ip4:74.203.57.0/24 ip4:174.46.206.0/23 –all

Note: Host Name above is the domain of your List’s From Address.

Record Type: DKIM

A DKIM record will also be created for you. This record will be sent separately along with instructions for adding.  The DKIM is a digital ‘signature’ designed to prevent spoofing.

Example:

key1._domainkey.email.yourdomain.com IN TXT "k=rsa\;
p=MIGfMA0GCSqGSIb3DQEBAQUAA4GNADCBiQKBgQCwAN+zzA0xP4svMOHwjjJV0YKYCY5wOmOl7OXLIOgJYX9PW4ttdH1Oh8tpO60h2uigPAFrfu5JovcGvD7prdrbmTro3JTw24gMIwQE1PMN4cNpn3hEM0hgK17fCU4k3q6MJ5LRYQT5etcEl3ziivEU2/mfYGgSMhPY+ph8CJdcWQIDAQAB"

Please contact Support after you have set up any of these DNS records. We can confirm that they are set up correctly and do any necessary configuration in your account for them to work properly. 

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