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Excluding URLs from Google Analytics Tracking

If you do not want to add Google Analytics parameters to a particular URL, you can define an exclusion rule for the URL.  

To manage Google Analytics exclusions, go to Reports > Event Tracking > Analytics Exclusion URLs. The Google Analytics Tracking Exclusions page will display.

Several default system exclusions are defined, and URLs that contain the following tags are not converted to tracking links:

  • STARTS WITH mailto: 
  • CONTAINS %%$email%% 
  • CONTAINS %%EMAIL%% 
  • CONTAINS %%SNA%% 
  • CONTAINS %%SUBSCRIBER_ID_TAG%% 
  • CONTAINS %%UNSUB_HREF%%

To Define an Exclusion

  1. Go to Reports > Event Tracking > Analytics Exclusion URLs.
  2. Enter a URL (or part of a URL) into the URL Or Pattern text box.
  3. Set the Type of match to test.
  4. Click Add.

For example, to create an exclusion for mydomain.com:

  1. Go to Reports > Event Tracking > Analytics Exclusion URLs.
  2. Type mydomain.com into the URL Or Pattern text box.
  3. Select the Contains radio button.
  4. Click Add.

To Delete an Exclusion

  1. Go to Reports > Event Tracking > Analytics Exclusion URLs.
  2. Select the box next to the exclusion to delete.
  3. Click Delete.

System defined exclusions cannot be deleted, and any attempts to delete will result in an error message.

Important Note on Exclusion Use

Exclusions are retroactive. If the defined URL is tracked and an exclusion is later defined, the links sent in previous campaigns will no longer redirect with Google Analytics parameters.

This only applies if the link is tracked. If a link is not tracked, it is not affected by future exclusions. If an exclusion is later added, the link will retain its Google Analytics parameters.

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