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Account Details Subscriber Counts

Question

In CUSTOMER CARE > ACCOUNT MANAGEMENT > VIEW ACCOUNT, there is a 'Subscriber Counts' section.  What do all those values mean?

Answer

The Account Details includes three Subscriber Counts values in the Activity section:

  • Unique SubscribersThe total number of Subscribers on at least one List. (Each Subscriber is counted only once.)
  • Total Subscribers in all Lists: The total number of Subscriptions across all Lists. (Subscribers can be counted multiple times -- one for each List they are on.)
  • Pending confirmations: For Lists that have double opt-in, the total number of confirmations that are awaiting approval.
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