In CUSTOMER CARE > ACCOUNT MANAGEMENT > VIEW ACCOUNT, there is a 'Subscriber Counts' section. What do all those values mean?
The Account Details includes three Subscriber Counts values in the Activity section:
- Unique Subscribers: The total number of Subscribers on at least one List. (Each Subscriber is counted only once.)
- Total Subscribers in all Lists: The total number of Subscriptions across all Lists. (Subscribers can be counted multiple times -- one for each List they are on.)
- Pending confirmations: For Lists that have double opt-in, the total number of confirmations that are awaiting approval.