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Dashboard

  

  • Updated: February 15, 2018
  • Audience: WhatCounts' User
  • Version: 1.0

The dashboard provides quick and valuable data, along with an overall view of the health of your account and easy navigation to additional reporting. Where noted, metrics are rounded.

Overview

  1. Send Trend
  2. List Growth
  3. Sent, Unique Open Rate, Unique Click Rate
  4. Recent Campaigns
  5. Scheduled Events



Definitions

First Name

  • First name of user logged in to platform

Total Sent

  • Total sent within selected time frame across all campaign types (Deployed + API + Automation + SMS)

Send Trend

  • Total Sent within selected time frame by Campaign Type (Deployed, API, Automation, SMS (if SMS feature is enabled)

List Growth

  • Total Subscriptions across entire database
  • Growth / Churn rate based on selected time frame
  • Total Subscriptions within selected time frame
  • Total Unsubscribes within selected time frame

Deployed Emails

  • Total sent within timeframe (Deployed only) - number is rounded
  • Unique Open Rate (Deployed only)
  • Unique Click Rate (Deployed only)

Automation Emails

  • Total sent within timeframe (Automation only) - number is rounded
  • Unique Open Rate (Automation only)
  • Unique Click Rate (Automation only)

API Emails

  • Total sent within timeframe (API only) - number is rounded
  • Unique Open Rate (API only)
  • Unique Click Rate (API only)

SMS Messages

  • Total sent within timeframe (SMS only) - number is rounded
  • Delivered Rate (SMS only)

Recent Campaigns

  • Five most recent campaigns launched to at least 500 subscribers

Scheduled Events

  • Five upcoming scheduled events (includes reports)

 

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