Customer Coverage is a metric that helps users understand how many of their recent customers they are reaching and treating with WhatCounts automated messaging (automators).
Customer Coverage Calculation
Customer Coverage is calculated as as a percentage by taking the number of customers that have made a purchase in the past 12 months and determining how many of them have been treated by a WhatCounts automator message in the past 6 months.
This percentage is recalculated every week.
An ideal coverage range is between 40-80% coverage. Lower than 40% indicates you might be too targeted in your messaging; above 80% indicates you might be too broad.
Using Customer Coverage to Move the Lift Needle
Customer Coverage is best used as a means to improve your store's overall revenue lift. As a standalone metric, Customer Coverage is somewhat helpful in understanding who you are reaching, but its primary purpose is to serve as a supplementary metric to understand how well you are doing at achieving revenue lift from your store's automated campaign strategy.