Note: While the instructions above will help to generate an audience based on onsite behavior, it is strongly recommended that you add the appropriate merge tags to your ESP-driven campaigns in order to capture additional potential recipients via encrypted identification.
Click here for instructions for how to add the appropriate merge tag to your ESP-powered emails, such as newsletters and one-off promotions.
If you have any questions about the documentation linked above, contact your Onboarding Project Manager.
Common Questions About Behavioral Track & Trigger Code
Question: Is there a way to confirm my tracking code has been successfully installed?
Question: For Cart Recovery, does a customer have to type their email address and click "next" when checking out for WhatCounts to capture their email, or can WhatCounts capture it as soon as they type it?
Question: For Browse Abandonment, How does WhatCounts know when someone has stopped browsing my site?
Question: How long does WhatCounts cookie customers?
Answer: WhatCounts can follow a customer's behavior for up to one year given they do not delete their cookies.
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