About Behavioral Track and Trigger

WhatCount's Behavioral Track & Trigger Javascript Code is what powers its Browse Abandonment and Cart Recovery automators. The installation instructions are broken down into three categories, depending on your eCommerce software (these links will open in a new browser window):

Note: While the instructions above will help to generate an audience based on onsite behavior, it is strongly recommended that you add the appropriate merge tags to your ESP-driven campaigns in order to capture additional potential recipients via encrypted identification.

Click here for instructions for how to add the appropriate merge tag to your ESP-powered emails, such as newsletters and one-off promotions.

If you have any questions about the documentation linked above, contact your Onboarding Project Manager.


Common Questions About Behavioral Track & Trigger Code 

Question: Is there a way to confirm my tracking code has been successfully installed?
Answer: WhatCount’s Behavioral Track & Trigger Validator will confirm whether or not the Javascript tracking code is successfully installed.

Question: Why are JavaScript and a direct integration needed to capture data for Browse Abandonment and Cart Recovery?
Answer: We use both JavaScript and direct integrations to obtain a more complete dataset. For instance, the JavaScript captures the basics of the actual cart functionality (products left in cart, those taken out of cart, products converted, etc). The direct feed gives us everything else (order info, product catalog, customer list, etc).

Question: For Cart Recovery, does a customer have to type their email address and click "next" when checking out for WhatCounts to capture their email, or can WhatCounts capture it as soon as they type it?
Answer: A customer has to click on a progression button (such as "next" or "submit") for JavaScript to recognize it.

Question: For Browse Abandonment, How does WhatCounts know when someone has stopped browsing my site?
Answer: The Behavioral Track & Trigger JavaScript code installed on your site tells us when a browser’s session has ended; we use that as the starting point for the triggers you have defined.

Question: How long does WhatCounts cookie customers?
Answer: WhatCounts can follow a customer's behavior for up to one year given they do not delete their cookies.


Privacy Law Compliance 
Edit section

Each Customer is responsible for obtaining the requisite consent in accordance with applicable law from its customers and third parties for us to collect and use the Target Data as necessary for the provisioning of the WhatCounts Services. Customer is solely responsible for the quality, accuracy, and legality of the Target Data provided to WhatCounts by or on behalf of the Customer; and the means by which Customer acquired such Target Data.  Unless otherwise specifically disclosed to and agreed to by WhatCounts, the Target Data provided by Customer shall not include any sensitive or special personal data that imposes specific data security or data protection obligations on WhatCounts that are different or in addition to those specified in the written agreement(s) between the parties and the WhatCounts Privacy Policy.

By providing this data you acknowledge that the data you are providing is in compliance with the written agreement(s) between the parties and our privacy policy.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request


Powered by Zendesk