WhatCounts empowers retailers by surfacing useful data and performance metrics. We highlight insights using Opportunities and Milestones; these in-app callouts draw attention to meaningful retention marketing opportunities and ways to capitalize on them.
Opportunities, noted by a light bulb icon, are "bright ideas" for you to enhance your WhatCounts experience and potentially improve your ROI. For instance, you may discover untapped revenue by creating additional customer segments or incorporating another automator. You will see Opportunities presented at the top of your Dashboard, at the top of the Campaigns page, and in your WhatCounts Daily Emails. For Opportunities promoting our Best Customer, First Purchase, Replenishment, and Win Back automators, you might see versions that offer revenue predictions, giving you a clear idea of the benefit of running these automators and what we predict you will earn by setting them up and launching them. These revenue predictions are founded in data science analysis of our automators' performance and your customers' purchase history.