Frequency

Frequency data is a powerful way to map your customer lifecycle and loyalty progression. By understanding which stage the majority of your current customers are at, you can determine which retention strategies to implement first.
 
For example, if you see a high percentage of 1x buyers, then you have a great opportunity to create a First Purchase Automator and drive those 1x buyers to make their second purchase. Conversely, if you notice that a significant portion of your customers (or revenue percentage) are repeat purchasers, you should incentivize customer loyalty with WhatCount’s Best Customer Automator.

AOV, CLV, and Percent Customers by Lifetime Number of Orders are generated by plotting the individual metrics within the date range against the lifetime number of orders made by each customer. The lifetime number of orders is across all data available and is not limited to the date range. This differs from the Lifetime Number of Orders on the Dashboard as the Dashboard chart takes lifetime orders up to the ending date of the date range. Since the Dashboard compares data year over year, this context is more beneficial.

 

Question: How can I view specific group’s Frequency?
Answer: Use the segment selector at the top of the page to filter data using segments you've built with the Segment Builder.