An important, often overlooked aspect of email marketing is maintaining an acceptable email cadence — emailing your customers enough to keep them interested, but not so much that they’re overwhelmed by your messages. And since WhatCounts is sending emails for you in addition to those you’re sending through your ESP, it’s important to have a mechanism for managing how many of which kinds of emails go out to your subscribers, and which ones get prioritized. The Manage Email Frequency Capping page in WhatCounts is where you make these determinations.
Your first option is how many campaign emails you want to sending you customers from WhatCounts each week. This number is an important aspect of your WhatCounts Campaign creation workflow. Your customers will be eligible to receive many kinds of WhatCounts campaigns, depending on your criteria and their purchase history and behavior. By putting yourself in your customers’ shoes and setting a hard limit of the maximum number of emails they’re receive from you through WhatCounts, you’re working toward an optimal marketer-customer relationship.
Campaign Priority Rank
Common Questions About Frequency Caps
Answer: The frequency caps set up within your ESP has the ultimate control over how many emails get sent.