While editing the copy for your email, WhatCounts has merge tags available for you to create a personalized and dynamic experience for you customers. We provide 8 unique merge tags listed below.
|Email Merge Tag||Definition|
|First Name||The email recipient’s first name|
|Last Name||The email recipient’s last name|
|Full Name||The email recipient’s full name|
|First Product Name||The name of the first product displayed in the email|
|Store Address||Address of your store|
|Store Name||Name of your store|
|Coupon Code||Coupon or discount code|
|Last Product Title||The name of the highest priced product form the most recent order|
How to use WhatCount’s Merge Tags
- In the Edit Copy section of your Automator, select insert merge tag in a content block where merge tags are available.
- Use the select button to choose the merge tag desired and fill in a fallback value if needed.
- Once, selected, the merge tag will be inserted into your specific content block and dynamically display for your customers.
- Keep in mind wherever your cursor is in the content block when you select insert merge tag is where the merge will be inserted.
Frequently Asked Questions
Answer: If a customer does not have a value for the merge tag you have selected, the fallback value will be used. For example, if the customer does not have a value for First Name, instead of, “Hello” follow by nothing, you could use the fallback “there’ and it would read, “Hello there”.
Question: I have a custom merge tag I would like to use, is this possible?
Answer: No, currently this feature is currently not available.
Question: When I test my email, the coupon code is not showing up correctly.
Answer: Make sure you have put the coupon you are using in the Coupon Code box on the create emails page of your automator.
Question: Can I make merge tags off of product-based custom fields?
Answer: Yes, you can. This functionality is currently supported, but only in custom templates created for you by the WhatCounts Design Services team.