While editing the copy for your email, WhatCounts has merge tags available for you to create a personalized and dynamic experience for you customers. We provide 8 unique merge tags listed below.
| Email Merge Tag | Definition |
|---|---|
| First Name | The email recipient’s first name |
| Last Name | The email recipient’s last name |
| Full Name | The email recipient’s full name |
| First Product Name | The name of the first product displayed in the email |
| Store Address | Address of your store |
| Store Name | Name of your store |
| Coupon Code | Coupon or discount code |
| Last Product Title | The name of the highest priced product form the most recent order |
How to use WhatCount’s Merge Tags
- In the Edit Copy section of your Automator, select insert merge tag in a content block where merge tags are available.
- Use the select button to choose the merge tag desired and fill in a fallback value if needed.
- Once, selected, the merge tag will be inserted into your specific content block and dynamically display for your customers.
- Keep in mind wherever your cursor is in the content block when you select insert merge tag is where the merge will be inserted.
Frequently Asked Questions
Question: What is a Fallback Value?
Answer: If a customer does not have a value for the merge tag you have selected, the fallback value will be used. For example, if the customer does not have a value for First Name, instead of, “Hello” follow by nothing, you could use the fallback “there’ and it would read, “Hello there”.
Answer: If a customer does not have a value for the merge tag you have selected, the fallback value will be used. For example, if the customer does not have a value for First Name, instead of, “Hello” follow by nothing, you could use the fallback “there’ and it would read, “Hello there”.
Question: I have a custom merge tag I would like to use, is this possible?
Answer: No, currently this feature is currently not available.
Question: When I test my email, the coupon code is not showing up correctly.
Answer: Make sure you have put the coupon you are using in the Coupon Code box on the create emails page of your automator.
Question: Can I make merge tags off of product-based custom fields?
Answer: Yes, you can. This functionality is currently supported, but only in custom templates created for you by the WhatCounts Design Services team.
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