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Customer Segmentation

 
  • Building Segments
    Segments use Windsor Circle’s data science to target specific customers. Use the Segment Builder to select customers based on purchase behavior, demographic characteristics, or Windsor Circle’s unique customer scoring—then target those segments with campaigns generated in your Email Service Provider (ESP).
  • Facebook Custom Audiences
    Windsor Circle offers a direct integration to Facebook Ads Manager through Custom Audiences. Any segment you create in Windsor Circle can be easily synced to a Facebook Custom Audience. This article will detail how this integration works and how you can use it to launch targeted, data-driven ads within Facebook and Instagram, backed by Windsor Circle data.
  • Google Ads Integration
    Windsor Circle offers a direct integration to Google Ads via segmentation. Any segment you create in Windsor Circle can be easily synced to Google Ads as an audience. This article will detail how this integration works and how you can use it to launch targeted, data-driven ads within the Google Ads Platform, backed by Windsor Circle data.
  • Managing Segments
    The Segment Management page provides a powerful overview of the three kinds of segments available to you in the Analytics Suite.
  • Predictive Customer Value
    This upgrade to our Core Offering is available to qualified senders. The ideal candidates have 100,000+ unique customers. For more information about this module, talk to your Client Success Manager.
  • Segment Builder Fields
    An overview of all the fields available to you in Windsor Circle's Segment Builder, broken down by category and accompanied by a brief description.
 
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