Adding Social Share Links to your Template allows Contacts to share specific content with their Social Media networks.
Generating a Social Share Link
Tools like the Share Link Generator make it easy to create social share links. Share links may include a title, description, URL, and image depending on the network.
Facebook pulls the title, description, and image from the URL of the page shared. Add the following to the <head> section of the shared page to control what is displayed in the post:
<meta name="og:title" content="[INSERT TITLE HERE]"> <meta name="og:description" content="[INSERT BRIEF SUMMARY OF ARTICLE HERE]"> <meta name="og:image" content="[INSERT IMAGE URL FOR POSTING HERE]">
For example, with these meta tags:
<meta name="og:title" content="Ultimate Guide to Sending an Apology Email | WhatCounts" />
<meta name="og:description" content="Make no mistake: Sending an apology email is tough. But with a little guidance, it doesn't have to be." />
<meta name="og:image" content="https://www.whatcounts.com/images/UltimateGuideToApology.png" />
The prepopulated post generated by a share link referencing that page looks like this:
Facebook Sharing Debugger
Facebook has a Sharing Debugger that provides a preview of what shared content will look like on Facebook. Enter the URL and choose Debug to generate a preview. Information that includes the link to the shared image and description will be displayed in the results.
Sharing an Email
Campaign Archive Links can be used to generate a social share link with the same content as your email newsletter. Here's how:
- Make a copy of the Template to be shared.
- Remove personalization, unsubscribe links, and other content that should not be included in the shared version.
- Deploy a Campaign to yourself using this Template.
- Go to Reports > Campaign Search
- Select the Campaign sent above to open it.
- Choose Archive.
- Copy the HTML link.
- Enter the Campaign Archive link in the Share Link Generator.
- Modify the HTML of the Template being sent to your email list to add the sharer link.
Meta tags used to support a social network should be added to the <head> of the Template if a Campaign Archive link is being shared.
Visit the branding site for any social media network whose logos are used in your content to insure adherence to requirements.