Apple Mail Privacy Protection - Apple MPP
What is Apple Mail Privacy Protection?
Apple Mail Privacy Protection (MPP) is a feature available to Apple Mail users. MPP protects a user’s privacy by preventing email marketers from collecting data about the user’s email activity.
Apple MPP was released in September of 2021 as part of iOS 15, iPadOS 15, and MacBook Monterey OS. Apple Mail users can opt-in or out of MPP.
Apple Mail can be used with several email programs including iCloud, Microsoft Exchange, Google/Gmail, Yahoo, AOL, and Outlook.com. Apple MPP does not impact emails opened within the email platform’s native application or through a web browser. For example, opening a Gmail email from within the Gmail client on an iPhone or iPad.
The two primary features of Apple MPP that impact email marketing include:
- Hiding the IP address of the email recipient
- Apple cache servers cache email contents including all images
For more information about Apple MPP please read the WhatCounts Apple Mail Privacy Protection Article.