Segmentation Rules
Segment, or temporarily split, lists for the purpose of targeting specific subscribers.
Rule Definitions
Define rules to target specific Subscribers in email campaigns.
- Introduction
- Create Standard Rule
- Create Standard Rule prior to 9.8.0
- Create Advanced Rule
- Create n-Way Rules (Enhanced)
- Create n-Way Rule (Simple)
Using Segmentation Rules
Segmentation Rules can be applied wherever a List is in use. Segmentation rules are useful to split a list when publishing, exporting, or creating sampling groups.
Standard Segmentation Rule Examples
Create Standard Segmentation Rules
- Open on a particular date, but not since
- Geographic → Zip Code Range
- Geographic → City
- Geographic → State
- Segmenting Based On Email Engagement
- Rules Based on Subscriber Data
Advanced Segmentation Rule Examples
Create Advanced Rule
- Anniversary email to Active Subscribers
- Inactive Subscribers in X months
- No AOL Subscribers
- No MSN/Hotmail Subscribers
- Only AOL Subscribers
- Only MSN/Hotmail Subscribers
Frequently Asked Questions
Quick answers to specific questions about Segmentation.