Segmentation Rules

Rule Definitions

• Introduction
• Create Standard Rule
• Create Advanced Rule
• Create n-Way Rules (Enhanced)
• Create n-Way Rule (Simple)
• Create Event-Based Rule

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Using Segmentation Rules

• Deploying a Test Campaign
• Publishing a Campaign
• Exporting a List

Standard Segmentation Rule Examples

• Tracking: Not opened or clicked in X days
• Tracking: Sent Campaign, did Open or Click
• Tracking: Sent Campaign, did not Open or Click
• Tracking: Opened on a particular date, but not since
• Geographic → Zip Code Range
• Geographic → City

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Advanced Segmentation Rule Examples

• Anniversary email to Active Contacts
• No AOL Contacts
• No MSN/Hotmail Contacts
• Only AOL Contacts
• Only MSN/Hotmail Contacts
• Subscribed Over Year Ago

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Frequently Asked Questions

• Advanced Segmentation error when testing for multiple campaigns
• Complex Standard Segmentation Rules
• Opening old Segmentation Rules in newer releases
• Adobe Crash in Standard Segmentation Rule editor