Tracking | What Counts Knowledge Base

Tracking Tags are used to generate tracking links. These tags are only filled after a campaign is created, and the data does not appear in template preview or test list. For several tags, you may also manually create a link as an alternate method of generating the tracked link.

Tags

The following tables include all Tracking related Tags, where siteURL is the domain of your email platform.

Tag	`%%UNSUB_HREF%%`
Alternate	`%%UNSUBSCRIBE_HREF%% http://[siteURL]/u?id=%%SUBSCRIBER_ID_TAG%%`
Output	Contact specific unsubscribe link. Tracked as Unsubscribe.
Example	`%%UNSUB_HREF%%`
Results	`http://[siteURL]/u?id=4EB045FEEB2FF8DD235A6AE1`

Tag	`%%UNSUB_HREF%%&global=true`
Alternate	`%%UNSUBSCRIBE_HREF%%&global=true` `http://[siteURL]/u?id=%%SUBSCRIBER_ID_TAG%%&global=true`
Output	Contact specific global optout link. Tracked as Global Optout.
Example	`%%UNSUB_HREF%&global=true`
Results	`http://[siteURL]/u?id=4EB045FEEB2FF8DD235A6AE1&global=true`

Tag	`%%DISPLAY_MSG%%`
Alternate	`http://[siteURL]/dm?id=%%SUBSCRIBER_ID_TAG%%`
Output	Contact specific HTML content display link. Tracked as Display Message and Open.
Example	`%%DISPLAY_MSG%%`
Results	`http://[siteURL]/dm?id=4EB045FEEB2FF8DD235A6AE1`

Tag	`%%FTAF%%`
Alternate	`http://[siteURL]/ftaf?id=%%SUBSCRIBER_ID_TAG%%`
Output	Contact specific Forward to a Friend link. Tracked as FTAF.
Example	`%%FTAF%%`
Results	`http://[siteURL]/ftaf?id=4EB045FEEB2FF8DD235A6AE1`

Tag	`%%ANALYTICS%%`
Alternate
Output	Tracked link with campaign specific Omniture analytics values appended. The tag must be placed with the `%%STOP%%` tag at the very end of the href= definition.
Example	`http://domain.com/index.htm%%STOP%%%%ANALYTICS%%`
Results	`http://domain.com/index.htm?wc_mid=10:1301&wc_rid=10:A50117`

Tag	`%%STOP%%`
Alternate
Output	Tracked link converted up to the STOP tag with the remaining URL information appended at the end of the link.
Example	`http://domain.com/path/path%%STOP%%&data=x` `http://domain.com%%STOP%%/path/index.htm` `http://domain.com/%%STOP%%path/index.htm#com` `http://domain.com/path/index.cfm%%STOP%%&data=%%$customField%%` `http://domain.com/path&%%STOP%%&data=%%$email%%`
Results	`http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=x` `http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&/path/index.htm` `http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&path/index.htm#com` `http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=%%$customField%%` `http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=%%$email%%`