Tracking Tags are used to generate tracking links. These tags are only filled after a campaign is created, and the data does not appear in template preview or test list. For several tags, you may also manually create a link as an alternate method of generating the tracked link.
The following tables include all Tracking related Tags, where siteURL is the domain of your email platform.
Tag | %%UNSUB_HREF%%
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Alternate | %%UNSUBSCRIBE_HREF%% http://[siteURL]/u?id=%%SUBSCRIBER_ID_TAG%%
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Output | Contact specific unsubscribe link. Tracked as Unsubscribe. |
Example | %%UNSUB_HREF%%
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Results | http://[siteURL]/u?id=4EB045FEEB2FF8DD235A6AE1
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Tag | %%UNSUB_HREF%%&global=true
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Alternate | %%UNSUBSCRIBE_HREF%%&global=true
http://[siteURL]/u?id=%%SUBSCRIBER_ID_TAG%%&global=true
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Output | Contact specific global optout link. Tracked as Global Optout. |
Example | %%UNSUB_HREF%&global=true
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Results | http://[siteURL]/u?id=4EB045FEEB2FF8DD235A6AE1&global=true
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Tag | %%DISPLAY_MSG%%
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Alternate | http://[siteURL]/dm?id=%%SUBSCRIBER_ID_TAG%%
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Output | Contact specific HTML content display link. Tracked as Display Message and Open. |
Example | %%DISPLAY_MSG%%
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Results | http://[siteURL]/dm?id=4EB045FEEB2FF8DD235A6AE1
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Tag | %%FTAF%%
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Alternate | http://[siteURL]/ftaf?id=%%SUBSCRIBER_ID_TAG%%
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Output | Contact specific Forward to a Friend link. Tracked as FTAF. |
Example | %%FTAF%%
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Results | http://[siteURL]/ftaf?id=4EB045FEEB2FF8DD235A6AE1
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Tag | %%ANALYTICS%%
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Alternate | |
Output | Tracked link with campaign specific Omniture analytics values appended. The tag must be placed with the %%STOP%% tag at the very end of the href= definition. |
Example | http://domain.com/index.htm%%STOP%%%%ANALYTICS%%
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Results | http://domain.com/index.htm?wc_mid=10:1301&wc_rid=10:A50117
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Tag | %%STOP%%
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Alternate | |
Output | Tracked link converted up to the STOP tag with the remaining URL information appended at the end of the link. |
Example | http://domain.com/path/path%%STOP%%&data=x
http://domain.com%%STOP%%/path/index.htm
http://domain.com/%%STOP%%path/index.htm#com
http://domain.com/path/index.cfm%%STOP%%&data=%%$customField%%
http://domain.com/path&%%STOP%%&data=%%$email%%
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Results | http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=x
http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&/path/index.htm
http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&path/index.htm#com
http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=%%$customField%%
http://[siteURL]/t?ctl=1:4EB045FEEB2FF8DD235A6AE1&data=%%$email%%
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