WhatCounts API

The WhatCounts APIs provide an option to use features of the system through a programming interface rather than a visible user interface.

Four different APIs are available to work with the WhatCounts platform. Each API provides a subset of features, some of which overlap. These APIs include:

FTP API: Allows you to manage contacts and subscriptions in batches, create and delete custom fields for storing contact data, and send one-off messages (as campaigns or not) or launch campaigns (full list or segment) to contacts by uploading a data file via FTP to the system.
HTTP API: Allows you to use several features through web-based HTTP commands including managing lists, content, contacts, contact data, creating reports, and send one-off messages (as campaigns or not) or launch campaigns (full list or segment).
Rest API: Allows you to use several features through Restful API commands including managing lists, content, and contacts, sending one-off messages, launching or scheduling campaigns, and reporting results.
WebServices API: Allows you to use several features through SOAP or XML-RPC commands including managing lists, content, contacts, contact data, creating reports, and send one-off messages (as campaigns or not) or launch campaigns (full list or segment).

Comparison Matrix

The following matrix shows which features are available per API:

**DEPRECATED** v17.00.00

Area	Feature	FTP API	REST API	HTTP API
Lists	Create List		x	x
Show Lists		x	x
Get List		x	x
Update List		x	x
Export Contacts		x	x
Segmentation	Create Rule			x
Show Rules			x
Update Rule			x
Test Rule			x
Delete Rule			x
Templates	Create Template			x
Show Templates			x
Get Template			x
Update Template			x
Preview Template			x
Articles	Create Article			x
Show Articles			x
Get Article			x
Update Article			x
Delete Article			x
Copy Article			x
Folders	Create Folder			x
Get Folder			x
Social Media	Get Social Provider			x
	Delete Social Provider			x
	Set Social Post to Template			x
	Get Social Post from Template			x
Contact Management	Subscribe to List	x	x	x
SmartSubscribe Batch to List	x
Unsubscribe from List	x		x
Create Contact	x	x
Update Contact	x	x	x
Change Contact Email		x	x
Delete Contact	x	x	x
Find Contact			x
Show Contact Details			x
Custom Fields	Create	x		x
Delete	x		x
A/B Testing	Show A/B Definition			x
Get A/B Definition			x
Report A/B Statistics			x
Choose A/B Winner			x
Launch A/B Test Campaign			x
Send Mail	Send One-Off Message	x	x	x
Send Customized One-Off Message		x
Launch Campaign	x	x	x
Schedule Campaign	x		x
Show Campaigns		x	x
Reports	Report Campaigns			x
Show Campaign Statistics			x
Report Campaign Clicks			x
Report Contact Clicks			x
Report Daily Statistics			x
Report Browser Info			x
Report Bounce Statistics			x
Report Tracked Events			x
Show User Events			x
Report Contact Events			x
Show Optouts			x
Show Global Optouts			x
Show Hard Bounces			x
Show Soft Bounces			x
Show Block Bounces			x
Show Complaints			x