Preference Sites are each available to a Contact in two formats. You can either generate a Form and embed the form in an external website, or you can include a Link in your campaign content.
To Add a Subscribe Link to a Template:
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Go to CONTENT > VIEW TEMPLATES.
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Select the template to edit.
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Select the Format tab to add the link (Plain Text, HTML, or Mobile)
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Click ADD TAGS.
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From the Preference Site listbox, select the site you wish to add.
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Click HIGHLIGHT TAG and then copy the text.
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Paste the tag into your template.
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Click UPDATE to save the changes.
When you deploy your campaign, the Preference Site tag will automatically be converted to a Subscribe Link for the List that was sent.
Clicks of the Subscribe Site link will be tracked and available for Reporting and Segmentation.*
*Added in v11.5