As data is stored in each custom field, you can view quick statistics of the number of subscribers associated with the data.
To View Custom Field Statistics
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Go to SUBSCRIBERS > CUSTOM FIELDS.
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Click the STATS icon next to the field. Statistics can only be reported for Number, Float, or Text fields.
The Custom Fields Statistics page displays a chart with the values of the Custom Field on the y-axis and the number of subscribers who have that value on the x-axis. Click CLOSE to return to the Custom Fields list page.