Contact Data

Overview

Contact Data tags are used to pull data into your message from a Contact Record or Custom Data associated with a Contact. When a campaign is deployed, the tag is replaced with the data for the specific contact. If no data exists, the tag is replaced and appears blank. The tags can be used in conjunction with template logic tags.

Tags

The following table includes all Contact and Custom Data Tags.

Tag	Alternate	Output	Results
`%%$email%%`	`%%EMAIL%%`	Contact Email Address	john.doe@ mycompany.com
`%%EMAIL_ENCODED%%`		Contact Email Address URL Encoded	john.doe%40mycompany.com
`%%$customer_key%%`		Customer Key Unique Contact Identifier. Only available on some systems.	11293
`%%$first%%`	`%%FIRST%% %%FIRST_NAME%% %%$first_name%%`	Contact First Name	John
`%%$last%%`	`%%LAST%% %%LAST_NAME%% %%$last_name%%`	Contact Last Name	Doe
`%%$address_1%%`	`%%ADDRESS_1%% %%$address%%`	Contact Address 1	123 Main Street
`%%$address_2%%`	`%%ADDRESS_2%%`	Contact Address 2	Suite 800
`%%$city%%`	`%%CITY%%`	Contact City	Seattle
`%%$state%%`	`%%STATE%%`	Contact State	WA
`%%$zip%%`	`%%ZIP%%`	Contact Postal/Zip Code	98104
`%%$phone%%`	`%%PHONE%%`	Contact Phone Number	206-555-1212
`%%$fax%%`	`%%FAX%%`	Contact Fax	206-555-2121
`%%$country%%`	`%%COUNTRY%%`	Contact Country	US
`%%$company%%`	`%%COMPANY%%`	Contact Company	My Company
`%%$md5_email%%`		Contact Email in MD5 (message digest) Encryption format	*encrypted 32 character HEX string. New to 9.11.0 release
`%%$sha1_email%%`		Contact Email in SHA1 (Secure Hash Algorithm) Encryption format	*encrypted 40 character HEX string. New to 9.11.0 release
`%%$customFieldName%%`	`%%$custom_ customFieldName%%`	Contact Custom Data, where "customFieldName" is the name of the field, for Example: `%%$age%%` `%%$custom_age%%`	65