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Bot Detection Reports

This page brings the quick glance of automated email interactions detected across campaigns. It helps to distinguish genuine recipient engagement from bot-generated activity, enabling more accurate reporting and better campaign analysis.

The report is available in two views:

  1. Realm Summary for an overall account-level perspective and

  2. By Campaign for campaign-specific insights.

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1. Realm Summary

The Realm Summary dashboard provides an aggregated view of bot detection metrics across all campaigns for the selected time period, default Last 7 days.

You are allowed to select, Today or Tomorrow or Last 30 days or custom range up to last 90 days.

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Summary Cards

The top section displays key metrics at a glance:

  • Campaigns Deployed – Total number of campaigns sent during the selected period.

  • Events Processed – Total tracking events tracked and processed, includes humans and bots.

  • Validated Human Activity – Number of events classified as genuine recipient interactions, human activity.

  • Detected Bots – Number of events identified, classified as bot activity.

Detection Rates

Quick visual indicators show the percentage of automated activity detected across different event types:

  • Bot Open Rate – Percentage of email opens identified as bot.

    • Formulae - (Total Delivered/Unique Bot Open)*100

  • Bot Click Rate – Percentage of clicks classified as bot activity.

    • Formulae - (Total Delivered/Unique Bot Clicks)*100

  • Bot Unsubscribe Rate – Percentage of unsubscribe events generated by bots.

    • Formulae - (Total Delivered/Unique Bot Unsubs)*100

Detection Breakdown

Provides an overview of how bot activity was identified using the supported detection methods:

  • Honey Pot Detection

  • Security Agent Bad IP Detection

  • User Agent Detection

This helps understand which detection techniques contributed to identifying automated activity.

Bot Event Types

Displays the distribution percentage of detected bot events across different engagement actions:

  • Bot Opens

  • Bot Clicks

  • Bot Unsubscribes

This enables to identify where automated interactions are most prevalent.

2. By Campaign

The By Campaign report provides a campaign-level breakdown of metrics, allowing to evaluate the impact of genuine human activity vs bot activity on individual campaigns.

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  1. Users can view the report type either of the following by selecting in the filter criteria.

    1. Campaigns

    2. Automations

    3. API

  2. Campaign/Automaton Search: Enter one or more campaign or automation names and fetch the reports of it.

  3. Event Date: Select the required date range and fetch the report.

  4. Generate Report: Click to generate and view the repot.

  5. Reset: To reset the selected filter criteria

  6. Export: Click to export the generated report.